Most podcasts don't think about their environmental footprint. We do — from the London spaces we record in, to the partners we work with, to the CO₂ our listeners generate by streaming us. Not performance. Proof.
Not future promises — design constraints we're working within from day one.
A tree planting scheme tied to subscriber milestones. CO₂ transparency built into the website. Sustainability-aligned partners only. Competitors aren't doing this — that's the opportunity.
In progressKnowledge doesn't have to be one-directional. Listener voices shape future content. Repeat guests build on earlier conversations. Spaces and materials: cafes, libraries, museums across London, chosen with intention.
ActiveLocal UK partners. Sustainability-aligned brands. The right 1,000 founders matters more than 10,000 wrong ones. Our growth strategy reflects that: audiences that matter more than numbers that look good.
ActiveStreaming audio has a carbon footprint. It's small but it's real. Adjust the sliders to see your estimated annual CO₂ from podcast streaming.
Estimates based on peer-reviewed research from The Shift Project and the Carbon Trust.
Annual CO₂ from your listening
calculating...
Trees to fully offset it
per year (Forestry Commission UK)
Equivalent car journey
UK average petrol car
SoundMud's offset pledge
Production CO₂ tracked and offset. Tree planting scheme launching soon tied to subscriber milestones.
We're researching the right scheme — one that's credible, visible, and makes a measurable difference. UK-native species. Transparent reporting. No greenwashing.
When we find the right partner, every subscriber milestone plants trees. You'll be able to see exactly where they're planted and what species. Nation- or county-dependent planting based on where listeners are concentrated.
"Does this move SoundMud forward, and does it leave something better than I found it?"
Forward = closer to the founder community we're building for. Better = circular, intentional, and true to why we're doing this.
Back to the podcast →